Always Have a Backup Plan
One of the first lessons I learned as an entrepreneur was always to have a backup plan. I took a lot of care to find a top line hosting company for my Business Books For Writers series. However, you can never assume you will never have problems no matter how carefully you plan.
One of my mantras, which everyone who knows me has heard me say is, “Always have a backup plan.” As a writing entrepreneur, it is one of the most valuable things you can do. Think what might go wrong and know what you will do if your worse fears come to pass.
Even I couldn’t have quite imagined how bad things could go. The day I launched my latest Business Books For Writers book, Money-Making Business Models For Writers, my hosting provider support rep (yes, apparently it turns out there is just one rep) came down sick just as his service experienced problems.
But that isn’t all. My site fell victim to a redirect attack. When someone came to my website, they were redirected to a site, increasing the traffic for advertisers, just now in a legitimate way.
But I had a backup plan. I often wondered the advisability of having three websites: one for my publishing company, one for Business Books for Writers and one for Tonya D. Price. Keeping up three sites while you are writing three books a year and six twelve stories a year is extra work I could use writing. I decided to keep them though thinking if I ever had problems with one site I could forward the site having issues to one of the working sites.
Anyone who has read Money-Making Business Models for Writers has seen that like the previous books, there are links to worksheets and to an mp3 file where I share audio of my telling a Business Model Story. I couldn’t have people buying the book and not being able to download the worksheets and hearing the promised story!
For the first two days, I tried everything I could think of to try and fix the site. I worked for the first day with the hosting provider until the support rep got too sick to answer email.
Then I signed up for Astra, an excellent security service if you are doing your websites yourself. They have all the best security tools, but they will also roll up their sleeves and go through code by hand to get you back on your feet.
The only problem was that once my site was clean for some reason, my word press theme no longer behaved correctly. I had put up a temporary note that directed people to the Magnolia Lane Press site, but when the site was fixed I couldn’t get the theme to work correctly and show the site!
Here is where the backup plan came into play. I called up GoDaddy who has my domain name and had them forward my domain name from the hosting provider with problems to my publishing site on BlueHost. I added a welcome note for readers who typed in BusinessBooksForWriters and ended up on the MagnoliaLanePress.com/Business Books For Writers series and added the Worksheet downloads and the audio files.
When the hosting provider is back on his feet, I’ll have the domain name, BusinessBooksForWriters.com pointed back at the old site. (If you haven’t visited it before it has a lot of excellent business information for writers!)
When you are running your own business, and things go wrong, there is only one person to deal with the situation. Always have a backup plan, and you can still take care of your readers.
Do you have a backup plan for your business? If so, please share it below in comments.